How We Help Others

Fun Facts

In a survey conducted by in March 2011, more than 84 percent of consumers were aware that their cellphones or wireless devices were recyclable.

Case Studies

CTIA-The Wireless Association® has assembled some of our members' case studies that highlight their innovative "green" programs and initiatives.


Devices and Packaging


  •   AT&T
    • AT&T is working with suppliers of mobile phone accessories to use less plastic and paper in our packaging. For example, the packaging for batteries and data cables will change from plastic "clam shell"-style packaging to small, recyclable paper boxes. The packaging for protective phone cases and car chargers will change to slimmer packaging. This change will eliminate more than 60 percent of the paper and more than 30 percent of the plastic previously used for accessory products. In addition to containing less paper and plastic, the improved accessory packaging will be printed using non-petroleum-based inks. Click here to view the case study
  • Motorola
    • We are reducing the weight and volume of our product packaging and expanding our use of recycled materials. All new and many existing products use packaging marking and materials that comply with the EU Packaging Directive. Our mobile phone packaging carries internationally recognized symbols to facilitate recycling. Click here to view the case study.  
  • Nokia
    • A mobile phone package should give a message about the product image for a customer. It should also complete the experience that the product is providing for the user. "The package is important for the image of a product but there are also ethical concerns," says Senior Design Manager, Ulla Uimonen from Nokia. "Nokia produces hundreds of millions of phones with customer packages and their environmental impact should be minimized." In an ideal world mobile phones would not need a package at all. Now they have to be protected for storage and transportation. However, with proper design and material choices the environmental impact of packaging can be reduced significantly. There are several players, setting various requirements and participating in package design. Designers, product managers, package automation representatives, sourcing and logistics representatives and package suppliers all want to set requirements for packaging. Click here to view the case study.

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Green Operations

  • AT&T
    • "A large U.S.-based transport company operating 2,700 long-haul trucks installed WebTech Wireless Quadrant telematics units operating over GPS and the AT&T wireless network to provide real-time tracking and monitoring of vehicle idle time with a goal of reducing fuel costs. Based on initial results from an on-road trial of six tractor-trailers using the WebTech Wireless Quadrant system, the company realized idle time reductions ranging from 10-20 percent, with an average monthly reduction of 40 hours idle time per truck. With plans under way for fleet-wide installation of the telematics units, the company projects anticipated fuel savings to reach $5 million accompanied by an abatement of 20,000 metric tons of CO2e emissions on an annualized basis." Click here to view the case study [PDF].
    • Tippecanoe School District is home to 17 schools spanning 430 square miles in Indiana. A fleet of 134 buses is necessary to service the needs of the district, which has grown by 300 students a year over the past five years. Given its size and growth, the district faced a challenge: How could it cost-effectively transmit GPS data from its vast fleet to a central location where it could all be managed? That’s where AT&T came in. Every bus in the fleet is now equipped with a GPS unit with a built-in wide-area wireless modem that transmits data to the district over AT&T’s GPRS wireless data network. The system is completely automated and gives managers real-time data such as bus speed and location. It also gives them important vehicle information, including engine on/off times. Click here to view the case study.
    • Station Wagon Service, Inc. (SWS) today is a bus company that focuses on transporting students to and from schools in northern New Jersey. SWS installed the TeleNav Asset Tracker™ solution from AT&T in about half of its fleet. The small device provides an effective and inexpensive way for the company to locate and track its buses with a password protected website that displays the real-time GPS location of every vehicle. The solution increases the level of safety and security that the company can provide for passengers. Click here to view the case study [PDF].
    • Founded in Atlanta, Georgia in 2008, Parkmobile USA is the largest U.S. providers of electronic parking solutions. Parkmobile introduced its smartphone solution to an enthusiastic U.S. audience and is now a market leader. As more customers welcome electronic parking into their everyday lives, Parkmobile uses AT&T Synaptic HostingSM, a managed IT infrastructure service, to adapt and respond to market requirements. Additionally, Parkmobile can use a cloud-based storage solution, allowing it to easily capture documentation associated with its business and scale its storage needs up or down as necessary. As a result, Parkmobile is free to focus on new development, new markets and a growing base of customers. These solutions are hosted in AT&T Internet Data Centers, where they are monitored and managed to deliver fast, reliable service to the company, and allow Parkmobile to provide similar service to its customers. Click here to view the case study.
    • Shakeh Petrosian, Precise Air’s controller, then invited AT&T to visit the Precise Air office and provide a detailed demonstration of Xora GPS TimeTrack from AT&T and its potential benefits. The representative explained that the solution would allow Precise Air’s field technicians to use any compatible GPS-enabled device to enter the time they arrived at a job site and the time they left. That data would then be forwarded simultaneously to a computer at the company’s headquarters and to the payroll service via the AT&T wireless network. Click here to view the case study [PDF].
  • Apple
    • "For over 10 years, Apple's Austin, Texas, facility has participated in Austin Energy's Green Choice Renewable Energy Program, which has helped to create a market demand for renewable power sources such as wind and biogas in Texas. In fiscal 2009, Apple introduced a renewable energy program to Apple's manufacturing site in Cork, Ireland, and its distribution facility in Elk Grove, California. All three sites are now powered by 100 percent renewable energy resources. These programs have converted over 38 million killowatt-hours worth of consumption per annum to local renewable sources, including wind power. This represents over 11 percent of Apple's worldwide facility-related electricity consumption." Click here to view the case study [PDF].
  • Garmin
    • Mike Guiliano of Guiliano Carting in Sayerville, NJ had a problem that is all too common in the trash collection and hauling industry. How does a manager reroute a truck in near real-time and get accurate directions to a driver as he/she works throughout the day? After a critical success factor analysis it was suggested that Guiliano pilot the Reltima Driver/Dispatch System–a real-time tracking and fleet management application with integrated routing and dispatch. Click here to view the case study [PDF].
    • Allied Mechanical was using cellular phones to communicate work orders and track their field technicians. This proved to not meet their needs efficiently and they needed a more robust system that would lend accurate tracking along with in cabin communication. The requirement was a system that would track vehicles live, dispatch work orders to field techs, and receive live status updates on those work orders. TSO Mobile deployed its fleet mobility director service utilizing Garmin navigation devices which encompasses state-of-the-art GPS tracking, work order, and fleet management. Allied assisted in developing and refining the work orders system within the TSO Mobile Application by providing valuable insight into their day-to-day operations. Click here to view the case study [PDF].
    • Guardian EMS evaluated many GPS tracking solutions before deciding to purchase StreetEagle integrated with Garmin Personal Navigation Devices (PND's). This system gave Guardian EMS the ability to track, route, and navigate their fleet in an all-in-one package. Using StreetEagle with Garmin Nuvi 350’s allowed the company to: track and locate vehicles, navigate drivers, communicate with drivers and more. Click here to view the case study [PDF].
    • ABC Concrete Cutting in Indianapolis uses Universal Tracking Solutions and Garmin to manage their fleet by keeping track of driver's positions, real-time, and verifying arrivals, departures, speeds, and idling. Click here to view the case study [PDF].
  • Microsoft
    • Sprint Nextel searched for a way to advance its commitment to environmental sustainability while reducing operating costs. The company evaluated upgrading to Microsoft System Center Configuration Manager 2007 R3 to take advantage of its centralized power management capabilities. After conducting numerous tests and achieving significant reductions in power use and related CO2 emissions as a participant in an early adopter program, the company moved forward with a full deployment of the solution. Sprint has applied the technology to manage more than 50,000 PCs and is using the solution to collect power consumption data. Beginning in 2011, it will use this data to inform the development of a comprehensive power management plan. Now, Sprint estimates cost savings over 12 months of U.S.$1.37 million based on reduced power consumption across its PC infrastructure. Click here to view the case study.
  • Motorola
    • Since 2005, Motorola has reduced our carbon footprint by 35 percent by implementing energy-saving measures, consolidating facilities and purchasing renewable energy (excluding reductions due to divested businesses). In 2010, about 20 percent of the electricity we purchased globally was from renewable sources. Our goal is to increase our global purchase of electricity from renewable sources to 30 percent by 2020. Click here to view the case study.
  • Sprint
    • "Sprint's end goal was to cut costs, increase capacity, and reduce the carbon footprint of IT infrastructure in the data center — but that's not where they started. Recognizing that the data center and its server, storage, and network assets exist to support applications, Sprint's IT infrastructure and operations group took a unique approach — rationalizing the application portfolio first, then consolidating, optimizing, and virtualizing the remaining infrastructure. The benefits were significant. From January to December 2008, Sprint retired 127 applications, decommissioned or redeployed more than 2,239 servers, and freed up 291,042 gigabytes of storage. This translated into $28 million of redeployable assets, a $20 million reduction in operating costs, and a reduction of data center-related carbon emissions by 10,450 metric tons." Click here to view the case study [PDF].
    • Administrators at Prince George’s County Public Schools (PGCPS) PGCPS know precisely and in real time where their school buses are thanks to a just-installed Global Positioning Satellite (GPS) wireless system. Administrators at the sprawling, 7,000-square-mile Maryland school district’s Communications Center’s Transportation Department track on a computerized map the speed and location of each school bus. The system, which was designed and maintained by collaborator Nextel Communications Inc., allows for instant voice communications between drivers, the PGCPS dispatchers, and individual bus lots. It also gives drivers the capability to contact 911 in an emergency situation. The tracking ability also alerts administrators to routing problems. Click here to view the case study [PDF].
  • Verizon Wireless
    • Verizon activated Windows sleep features on about 11,000 PCs in a pilot study conducted at 14 company locations in 2008. Based on the trial, Verizon estimates that a wider implementation across approximately 185,000 PCs could save about $7M per year net of project costs1. Because sleeping PCs and monitors generate less heat, Verizon anticipates additional annual energy savings from reduced office air conditioning loads. By fully activating monitor and computer power management features on its computers, Verizon could achieve energy savings equivalent to that needed to light nearly 88,000 homes annually. Click here to view the case study [PDF].
    • A Jones Fuel Company needed a way to communicate quickly and efficiently with its drivers—to send and receive status reports for current jobs, and assign new ones as needed. Verizon Wireless Field Force Manager and VZ Navigator were installed on drivers’ cell phones, giving all of the company’s drivers access to both applications. Field Force Manager was integrated into the company’s dispatching system, helping the company take orders and dispatch drivers at the same time. Jones Fuel Company’s decision to implement Field Force Manager and VZ Navigator provided immediate benefits. Maintenance and repair costs have been reduced, because the new cell phones need less servicing than the dash-mounted units they replaced. Click here to view the case study [PDF].
    • A Belfor’s office in Tucker, Georgia, was looking for ways to track the activities and hours of its estimators, construction crews, and production workers who travel from state to state as needed. Verizon Wireless was able to provide the thorough phone coverage Belfor needed, so the company made the switch. The company then learned about Verizon Wireless Field Force Manager from a sales rep who explained the benefits and features of the mobile workforce management software solution. As a result of Belfor’s initial pilot of 17 users, the company figures that Field Force Manager is already saving the company more than $1,000 per month on labor costs alone.Click here to view the case study [PDF].

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Recycling & E-waste

  • LG
    • Teaming up with WM, we've built a recycling program that makes it easy to dispose of electronics in an environmentally safe way. Bring your unwanted LG products to any participating Waste Management eCycling drop-off center and recycle it for free. Furthermore, LG open individual web-site of recycling program in the USA to provide consumers with a free and convenient way of recycling their used, unwanted or obsolete LG consumer electronic products. Click here to view the case study.
  • Motorla
    • Motorola offers recycling programs for mobile phones in 70 countries, covering more than 90 percent of our global mobile phone unit sales. Motorola's take-back programs accept any mobile phone or accessory (not only Motorola products). Motorola works to increase the number of people who recycle their mobile phones and accessories by enclosing millions of prepaid return envelopes with new product; providing prepaid postage labels on our website; holding electronics collection events at our facilities for employees and local communities; placing collection containers in our service centers; and partnering with industry and communities in various programs. Click here to view the case study.

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